I’m just not that into it…

There was a time in the recent past when I, like many other Apple users waited on pins & needles for the next iOS, iPhone, iPad, MacOS or MacBook computer.

This last iPhone event left me feeling sort of meh.

iOS 15 is somewhat interesting but I’m in no great hurry to update. This is very unlike previous years.

The iPhone 13 Pro is nice, but not dazzling. I sorta like the pale ice blue color but since I use a case that isn’t really all that compelling. My iPhone 12 Pro is still quite serviceable and does what I want it to do.

I’ve currently got an Apple Watch series 5.

I thought that I’d upgrade to the watch 7. I originally got an Apple Watch Series 3, then upgraded to the 5 and thought a 2 year upgrade cycle would probably be reasonable. Looking at the Series 7, I see no compelling reason to upgrade. Okay, it’s got a bigger screen and what else does it get me?

Apple’s presentation was even Ho Hum, it was almost like Apple themselves was “phoning it in“. Every Apple event they’re gushing about how impressed they are with their own technology. How each product, “…is the most advanced Technology Apple has created…”

Every time they say that now, I fight not to say, “Duh” out loud.

I’m always way more interested when they compare their technology to the competition.

I find myself wondering why I wasn’t excited, or even disappointed with Apple this year. I’d have expected to feel something one way or the other, I just don’t.

Early iOS adoption statistics might be indicating that I may not be alone. I caught an article last week, (which I can’t find now,) that said the one week adoption rate for iOS 15 was substantially lower than for iOS 14 in the same period last year.

Why have I not updated? That’s simple, I dealt with bugs that messed my phone up on both iOS 13 & iOS 14. I decided that this time around I’d wait. But when you add the whole issue of the CSAM scanning and privacy issues that honestly feel like an about face for Apple…

Well, I guess it feels a bit like betrayal.


It’s akin to that feeling you have finding out your spouse is sleeping with someone else. When you find something like that out, you tend to get angry, then when you calm down, you start evaluating the choices available to you.

Divorce is messy and ends up hurting you as much as your spouse. That’s kind of the nuclear option.

Ignoring it and hoping it doesn’t happen again, is another option. Sometimes that works, but can you ever really trust them again? Do you find yourself questioning everything they say or do for the rest of your life?

Couples counseling is another option. But that only works if both parties are willing to realize that a) they’re in trouble, b) the relationship still means something, c) are willing to give it a go and mend fences.

To some extent, Apple has behaved like the spouse that was caught screwing around. They’ve quietly admitted that CSAM requires more work. Their decision to hold off on rolling it out feels like, “I’m sorry I got caught. I promise I won’t do that again.

No spouse, ever totally believes that. The one saying it, knows that there will be an opportunity in the future that simply can’t be ignored. The one hearing it, knows this too.

(I’m specifically being gender neutral above, because I’ve seen women cheating on their husbands and men cheating on their wives. Interestingly, I’ve been the third wheel in both equations. Not really proud of that, it’s life, it just happens sometimes.)


I think right now, I’m personally at the “Ignoring it phase,” with Apple. I would consider the “Couples counseling,” phase. But I’m wondering if divorce from Apple is in the cards.

I have to wonder if this is the way a lot of Apple users are feeling. The article I mentioned, was trying to cover the lower adoption numbers by highlighting that unlike previous years Apple is going to be supporting iOS 14 and iOS 15 bug fixes concurrently. In the past when Apple released a new iOS they stopped development on the previous version.

This meant that there were no security patches or bug fixes for the older version and if you wanted to close those security holes, you had no choice but to upgrade the OS. This year is different. Apple has said they’ll continue the security patches indefinitely.

I’m sure that some of the upgrade hesitancy is due to this, but I seriously doubt that all of it can be explained away. This feels more like “coming home from somewhere you never should have been,” (Thank you Garth Brooks) and finding your pillow and some ratty blanket on the couch.

I’ll admit that pillow on the couch is way better than a confrontation in the driveway and a gun shot under cover of thunder in the distance. But it’s just as much a statement. (Yeah, I’ve gotten the pillow once or twice too.)

Right now, I’m giving Apple the pillow. We’ll have to see just how contrite they are, and how willing they are to keep my business going forward.

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