As most readers know, long ago I switched over to Apple for most everything in my personal computing environment. Wherever you look in my home office, you’ll see an Apple logo.
Exceptions are of course in monitors, printers, and these days my router. Apple no longer makes their Airports or Time Capsules. So I ended up changing components as the Apple devices wore out.
Apple Monitors are spectacular but far too expensive for my needs. There was a time I even had an Apple LaserWriter.
This is not to say Apple makes the best products. I do find however that Apple products tend to remain useful far beyond their non Apple competitors. It’s nice having a unified ecosystem too. Being able to update everything from a central source is on the one hand a little spooky but on the other hand it’s super convenient. I like knowing that my devices have updated themselves and typically don’t require a lot of intervention on my part. (HomePods, I’m looking at you when I say “Typically”)
All that being said, I’ve been noticing that lately the configurations of Apple equipment that I’d be most likely to purchase haven’t been available off the shelf.
The latest example has been the Apple Watch Ultra. The 13” MacBook Pro with the M2 processor 24GB of RAM and 2 TB of disk storage. One can argue that the Apple Watch is brand new, okay I’ll give you that one. The MacBook Pro 13” on the other hand has been out for a long while. Why then is the maximum configuration still not readily available? Oh right… COVID.
Another item just showed up on this list. The Mac Studio. It’s been out for almost a year. You’d think I could pull up at an Apple Store, and plunk down 3K then walk out with one containing the M1 Ultra Chip, max memory, and 2 TB of disk. Well you’d be wrong.
This configuration is apparently order only and has a mid October delivery date. Why? Surely I can’t be the only person to realize that with Apple Products these days you have to buy what you’re willing to live with from the get go. Modern Macs don’t allow for upgrades, they don’t allow you to buy a mid grade unit then max it out later. You have to buy it knowing that if you outstrip it’s capabilities you’re going to have to buy a new machine.
So what the hell? After the recent debacle with me purchasing a maxed out M1 MacBook Pro and then having it stolen when I needed to ship it back to Apple because it was defective. I don’t want to buy anything new unless I can exchange it in a store.
(I’m still having to pay for the computer even though it was stolen. Fed Ex denies responsibility and so does their agent Dollar General. Word to the wise, if you have to return something to Apple, drive 100 miles to the nearest Apple store to return it. Make sure Apple gives you a receipt on paper. For that matter if you’re shipping something back to a manufacturer for refund or exchange don’t accept “We’ll send you a text message or an email,” demand a paper receipt because that’s your only proof that you handed the product to FedEx or UPS or whoever. Text messages are complete bullshit as receipts.)
In my case, I don’t want to order anything from anyone online. Sure there’s convenience in having something delivered to your door, but if whatever it is, is broken, or dies, the hassle of returning it and waiting for a replacement greatly destroys the convenience.
I prefer to be able to take something back to the store and get an exchange on the spot.
In the case of Apple, I prefer to unbox the machine in the damn store and power it up. I want to Know it works before I leave. Setting something up in the store allows me to know that and do a trade in, if desired, at the same damn time.
Apple products are generally reliable right from the get go but given the sloppy Chinese manufacturing I’ve seen lately, and the fact that most all of Apple’s products are made in China… Well, I really want to verify things are working while it’s still easy to exchange.
Therein lies the problem. Since the Apple stores don’t have representative examples of the top of the line configurations in stock and I’m gun-shy about ordering something custom for which there is no backup I’m not likely to buy the item in the first place.
That’s how I came to be screwed with my M1 MacBook. I had to return it and have another one built, it’s not like I could get another one off the shelf at an Apple Store.
Yes this is a first world problem.
Nonetheless, it begs the question why isn’t Apple stocking the high end configurations at their stores? I mean at least ONE in stock at each store?
When I bought my Intel MacBook (Max configuration) it was literally as simple as walking in to the Apple Store and stating what I wanted. They had 4 in stock. I powered the machine up, checked it for functionality, and walked out with my purchase.
Granted that was in 2019. I’m sick and tired of hearing about COVID. I’m sick of hearing about supply chain issues. I’m sick of excuses!
If Apple knows it’s got a problem, they should fix it. If we know we’ve got supply chain issues then the people in charge of supply chains should get off their asses and fix the problem.
If Apple can’t get products from China, then they should move the damn factories to places where they can get products built and reliably delivered.
That goes for every stinking manufacturer of anything.
I, like many Americans, never really paid much attention to government, or governments, or the supply chain. Stuff just freaking worked.
But now… Oh this shit has my full and undivided attention.
Perhaps in November we’ll see just how many other Americans are suddenly paying attention. If the Democrats in America get beaten into the ground and Tech companies suffer major losses in sales because a) they can’t get products into consumers hands in a reasonable time, or b) people can’t afford those products, then I’m pretty darn sure they’ll get the message. When their stock prices take a dump and the economy sinks further because products aren’t available and people won’t or can’t pay the prices, the message should be very clear.
It’ll be signed, “The American People”
Really? Mid November for an new iPhone or Apple Watch?
There’s no point in companies spending on marketing. By the time the product is actually available, people will be anticipating next years’ model and will hold off on their purchases. That by the way is called “Marketing Window”
That’s probably where I’m going to come down on this.
See ya next year Apple, maybe…