Time for Apple to wise up

images-1By now everyone knows about the Apple App Store. The store works pretty well if you’re browsing it from a device like an iPad or iPhone.

But there are folks like me that prefer to shop the app store from our computers. Therein lies the problem.

To shop for iPad or iPhone apps from a computer requires that you open iTunes and then try to use the apps button.

In general this method works IF you know exactly what you’re looking for ie the application name OR you’re content looking at a very limited selection of apps. I have yet to find a window within the iTunes, iPhone app store that lets me browse anything but the New stuff or the “essentials” as defined by apple.

images-2Come on! Sometimes you’re sitting in front of your computer and you think “I wonder if there’s an app?” Then you spend the next minute waiting for iTunes to load, another minute waiting for iTunes to sync if you’ve got WiFi sync on, (Another 3 minutes if iTunes has trouble connecting with your device) then you click on the Apps button and after another minute see todays picks after seeing all the music and video selections which are not what you’re looking for.

It’s frankly annoying and I personally don’t browse the app store often, for exactly this reason.

It’s time Apple let the iPhone/iPad/iPod App store grow up. It’s big enough that it deserves to be fully searchable, browsable, and independent of the constraints of iTunes.

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Apple has already demonstrated that they’re aware of the constraints by breaking iBooks out of iTunes in Mavericks.

It’s time to let iTunes go back to being what it’s best at… Entertainment

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